week 22 assignment

the expansion of businesses has always been an interesting topic to me, the most interesting part of expanding companies is the way in which they try to get ahead of the competition by identifying niches in the market. its this original idea that helps the business grow and if it is successful this one idea can propel the business to a new frontier resulting in high profits. A great example of this is with the inventor James Dyson, who created his own business because of his revolutionary idea of removing the bag in a vacuum cleaner. This one idea made the Dyson a home brand name that became leader of the market in the UK alone.

It is this ability to reach these new frontiers and the competing businesses to adapt to the change that helps the market to increase further. These are factors that are present in most industries, this includes the gaming industry. Examples of this currently in the market comes in the form of the Wii with its interactive qualities and in the case of PS3 and XBOX 360 with its technological advancements.

I therefore find it interesting to wonder what will be the next new frontier for gaming be, as potentially there are multiple ways in which the gaming industry could advance, but not all ideas are feasible or even successful, which means any idea has its risks.

Therefore the new idea put forth at the GDC by Michel Guillemot that games will now be a firm presence in the mobile industry is a little sceptical. Games on mobiles have been around for quite some time now, I remember playing the game snake on my mobile when i was a school, which was a popular game at the time. It will therefore be interesting to know how Guillemot will attempt to exploit this new territory. I am aware that currently Games like Sonic the hedgehog are available on mobiles. But with technology advancing further could games that are PSP standard be placed on mobiles?

The main advantage for games on a mobile is that firstly everybody in the 21st Century has a mobile phone. Mobile phones are now a necessity of life and even have a wide range of diverse tools. Mobile phones can now access the internet, used as a calculator, used as a camera and may now be used for games.

However there are still risks that need to be considered. Games that can be accessible on mobiles, will still be available on other platforms like the PSP. Like the mobile I know that i can put the PSP in my pocket, so therefore if a mobile reaches the standard of games which is of PSP quality, why should I get a mobile that is primarily a gaming device, when i already have a PSP and a (non gaming) mobile already?

There are many different frontiers that the gaming industry could approach to increase the already growing market. However I am unsure as to whether the mobile industry is the correct route, but only time will tell if gaming will be common among mobiles. Who knows they may even introduce multiplayer gaming over Bluetooth or the internet!